About us

About us

Hi There!

Seems like we could be BFFs in a second – something tells us we have a lot in common.
We are 24/7Mirror, and if you’re interested in beauty, lifestyle and fitness – you’ve reached the right place! We're here to do what we love most – write, tip, create and bring great new info about everything related to beauty and style.


For so long we have been daydreaming about creating something new of our own: an original, independent and interactive web-platform through which we can connect with the amazing community of beauty lovers all over the world. We believe that through reliable knowledge we can grow to live our best lives, get healthier and make our shopping habits work for us (rather than the other way around, right? :).

Here you'll find everything you need, starting from the best ways to protect your hair from sun damage, simple and easy tricks to get healthier skin, all the latest makeup trends and great insights on healthy eating and working out, all while staying completely impartial (meaning - no one buys our opinion!).

We believe that beauty is for everyone: every skin tone, every body type and curl, any wallet, whether you have all the time in the world, or just five minutes a week. Literally anyone can find a nice cozy place with us.

So, go check out what we've got!
see you around.


24/7 Mirror staff ❤️